So, you’ve decided to activate a new digital strategy – what tools do you need?
Depending on your type of business, organisational goals and customer purchase habits (and of course, budget/resources) there are a number of options available.
Fortunately, small business is spoilt for choice in this field. Below is an overview of some top digital marketing tools and automation companies providing outstanding services and products for small businesses in 2016.
When you don’t know what to do or where to start…
Digital Marketer is a leading provider of training and certification in the eight critical core disciplines of digital marketing. Individuals can gain a competitive edge through certification in courses such as Conversion Funnels and Customer Value Optimisation, Content Marketing and Paid Traffic & Customer Acquisition. Business owners can customise their team’s training and certification and track their progress. Digital Marketer is unique because it’s owned and operated by real marketers who sell their own products and services online. All information and techniques taught with Digital Marketer Labs come from the strategies that the team have invested in and tested.
We love Digital Marketer programs so much, we can offer them to you here
HubSpot integrates blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one platform. Under the leadership of CMO Mark Volpe, HubSpot’s marketing has won more than 30 awards and been featured in over 20 marketing and business books. Volpe hosts a weekly live marketing video podcast called The Marketing Update and he is one of the 10 most popular CMOs on Twitter, and blogs frequently. HubSpot has been recognised by Inc., Forbes and Deloitte as one of the world’s fastest-growing companies.
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When you want to get social…
Hootsuite is the world’s most widely used platform for managing social media, available in 16 languages and more than 175 countries. It has over 10 million users including more than 800 of the Fortune 1000 companies. Customers include PayPal, Oakley, Sony Music Entertainment, Orange, Adidas, L’Oreal, and Swarovski. Users are able to manage social media profiles, generate quality leads, and increase website traffic under one platform. Marketers and business owners can access training and certification in Social Media and Strategy through Hootsuite University.
Alternatively, if you don’t need the education and just need action,
Buffer is a new and smarter way to share what you want to share on Social Media.
What it does is simple. You add updates to your Buffer queue and it will be posted for you well-spaced out over the day – and at the best times.
It’s like your magic box you can use anytime to fill with great Tweets, Facebook stories or LinkedIn updates. Just drop them in and you don’t have to ever worry about when it will be posted, it’s all taken care of by Buffer for you.
Building a customer list…
More than 12 million people and businesses around the world use MailChimp. The simple features and integrations allow customers to send marketing emails, automated messages, and targeted campaigns. It also provides detailed reports helping businesses track improvements over time. MailChimp is now the world’s leading email marketing platform sending more than a billion emails a day.
According to a study by marketingautomationinsider.com, the automation industry is now worth approximately $1.62 billion per annum. There has been rapid growth in this sector over the last few years and is expected to continue as more players compete to help businesses transition into efficient, consistent, revenue generating digital practices.
Marketo promotes itself as company for marketers, by marketers through the provision of complete Engagement Marketing Solutions. Marketo has a range of capabilities for small and medium businesses and large enterprises, across various industries. Some common features include email marketing, SEO, landing pages and analytics while other editions of the software offer advanced features such as website personalisation, mobile engagement, social and web retargeting. Marketo is expanding and recently announced a huge platform re-architecture project to capture more “enterprise” business. Code named, Project Orion, it is intended to deliver big data scalability and transactional support for business-to-consumer (B2C).
When you’re ready to take the customer relationship to the next level…
Infusionsoft is an all-in-one sales and marketing software solely focused on small business, combining Customer Relationship Management (CRM), email marketing and e-commerce into one system. Infusionsoft gains tops marks across many industry comparison websites including Capterra and G2Crowd for automation solutions. This popular small business software platform recently added a new feature called Email Builder as part of the company’s strategy to help small businesses survive their first few years through sales automation, marketing, and other business processes.
Infusionsoft is a product we use and love!
SALESmanago is a cloud based marketing automation platform used by over 3000 companies in 40 countries. Its features include next generation digital body language tracking for e-Commerce assisting in personalised communication. They offer offline tracking and data analysis, anonymous marketing automation and a real time decision engine for multichannel marketing that encompasses email, website content, mobile, social media and advertising networks. In February this year, SALESmanago announced that it closed a $6 million investment from Austria’s 3TS Capital Partners, allowing it to further build it’s marketing automation technology and expand in Europe.