[cs_content][cs_section parallax=”false” style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][x_video_embed no_container=”false” type=”16:9″]
FAB Red Car from BalanceByDeborahHutton on Vimeo.
[/x_video_embed][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”][cs_text]
You know it.
Your family and friends know it.
Your loyal, repeat customers know it…
Your business is FABulous!
Or is it really?
Standing out in today’s market and evolving your business to target a digitally savvy audience is about being persuasive. It’s about effectively telling your business story in a meaningful, engaging way in order to connect with customers. It’s about answering the question that all potential customers ask themselves before making a purchase.
“How will this improve my life?”
Your answer is FAB. Features. Advantages. Benefits.
Far too often businesses market themselves by explaining the features and advantages of their product or service. Their communication messages focus on nuts and bolts and it forgets to address the emotional need of a customer.
For example, you’re in the business of sell spring free trampolines. Are you selling the superior quality mat, the longevity of the springs, the compact design?… WRONG
Your selling point is safety. No injuries, no hospital trips… safe, happy, healthy kids.
To really make a connection and persuade your audience to buy your product or service, you need to understand the benefit you’re delivering and the emotional and physical need it satisfies for the customer.
Think Maslow’s hierarchy of needs. The closer your message gets to fulfilling one of these essential needs, the closer you are to selling your product.
Will it provide security?
Return them a profit?
Improve their appearance?
Make life easier?
Save time?
Or does it help them belong?
Once you understand the benefits your business can deliver, you can change your language to tell the customers what’s in for them and why they should buy your truly FABulous product.
Watch this video to get a sense of FAB in action.
[/cs_text][/cs_column][/cs_row][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px;”] [/cs_column][/cs_row][/cs_section][/cs_content]